Tanagra Real Time Active BI solution - Provides the best offer just in time, every time.
With ever growing competition in the gaming space, you need to know your customers better than ever, what they are doing, what makes them tick and what turns them off. You probably do. You run complex analysis periodically, segment you customers and create campaigns to target specific groups. By the time your message reaches the customer it may already be too late. Your customers are moving targets and they may have moved elsewhere.
Tanagra Real Time ActiveBI (TRTABI) is a real time platform that monitors your customers activities while on your site, identifies key events and launches micro campaigns via real time channels such as banners and chats. TRTABI complements your existing software by introducing a live dimension to your CRM system. The impact on conversion rates and customer LTV is field proven and immediately noticeable.